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Working World is Twittering

Sales manager Eric Field updates his Twitter feed

Sales manager Eric Field updates his Twitter feed

For over a year now, we’ve been blogging, Twittering, Facebooking, Linkingin, and so on. We find it’s a great way to keep in touch with our readers, and let know about new jobs. It’s easy to join the Working World community by clicking on the social media links at the top of the homepage. We tweet new job listings, Career Fair updates, and links to articles from the magazine. Our Twitter hashtag is #workingworld if you wish to communicate with us.

Find us on Twitter:

Working World (updated by Catherine Rhodes)

Sales Manager Eric Field

Editor Beth Duggan

Sales Rep Ron Assaf

Sales Rep Jim Herz

Posted in Social Media. Tagged with , , , .

By Catherine
March 5, 2010

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Day in the Life: Web Meeting

There is way more to launching a website than meets the eye. We had another meeting with Dana, our project manager and Amy Mew, the Information Architect. That’s a career classification that didn’t exist 15 years. It’s her job to figure out the way to people consume information on a web page and layout the elements to be most effective. The stack of pages she gives to us is called an “IA Deck.” It’s all very exciting.

We approve the IA deck, then it goes to the designer, Dana, to be laid out in a graphically interesting style. Then I write the copy along with input from the people in the office (the “copy deck”) and the whole package goes to the developers to do their alchemy and magically produce a fabulous shiny new website.

Posted in Website. Tagged with , , .

By Catherine
March 4, 2010

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“Potluck” of the Irish: Another Working World Staff Lunch

Dustin brought homemade Irish Soda bread. Delish!

Dustin brought homemade Irish Soda bread. It took two hours to cook, but was chewy and delish.

The "Potluck" of the Irish

No reason to wait for Mar 17 to eat corned beef and boiled cabbage.

The Irish are known for a lot of things, like literature, Celtic music and the gift of story-telling. They’re not known particularly for their cuisine. On what other occasion than St. Pat’s Day would you feel comfortable serving a platter of boiled cabbage to guests? Last week, the staff of Working World decided to bring on the luck of the Irish a month early with our themed potluck. We were also celebrating Jill’s non-existent birthday (leap year baby born Feb 29) and my new home.

Next up in April  is a crazy, uncoordinated theme: We’re going to each bring a dish that starts with the first letter of our name. We’ll throw caution to the wind and forego planning.  If we end up with all desserts or all appetizers, so be it. Talk about culinary bungee jumping…

Posted in Potluck. Tagged with , , , .

By Catherine
March 1, 2010

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Career Fair Webpage Rocks!!!

Meet your new boss on April 29 at the WW Career Fair

Meet your new boss on April 29 at the WW Career Fair

We recently launched our new Working World Career Fair webpage, which is a monumental improvement over the static page we had before. Please check it out and RSVP. We expect this to be our best career fair ever. We have four dynamic speakers doing career-focus seminars, so even if you have a job you can benefit from attending the event. Did we mention that it’s FREE to the public? Our theme is “Putting Los Angeles to Work.” Please help your community by forwarding this link to your friends and group members.

Posted in Job Fair.

By Catherine
February 26, 2010

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Pondering “The Cult of Conversation” at Gravity Summit

The forward thinkers in SMM were there

The forward thinkers in SMM were there

On Monday, February 22, I trekked to UCLA to attend a one-day conference on social media for business hosted by Gravity Summit. As the friends of Working World know, we’ve been Twittering, Facebooking, Linkingin and blogging for about a year now. Those were just baby steps. There’s so much more to do to create a community. The list of speakers at the event was truly impressive; I came away feeling educated and inspired. Nick Adler, the guy who owns the Roxy was there, along with Alf from the Comedy Store. They have created a community on the Sunset Strip using social media. Kodak discussed the concept of “emotional technology,” Ramon from Dominos in Chicago set the place on fire with his energy and enthusiasm. Other gems:

USA Today: Whether Twitter stays or goes, short form messaging will always be with us.

CitizenNet, quoting Fred Wilson of Ad Age: Era of paid media is over. Now it’s the era of earned media.

Beverly Macy: Social Media is a long-term relationship that is built on trust.

Marjorie from Markyr: Start a conversation instead of broadcasting a message.

Kudos to @BeverlyMacy, who taught the UCLA extension seminar I took last year, and who spoke at our Working World Career Fair last June, for organizing a killer event. Props also to @RodneyRumford, who invented TweetPhoto, a really cool iPhone app to share photos on Twitter.

I resisted the urge to Tweet throughout

I resisted the urge to Tweet throughout

Marjorie from Markyr and her Orwellian screen

Marjorie from Markyr and her Orwellian screen

The Sunset Blvd Social Media Mafia

The Sunset Blvd Social Media Mafia

Mr. TweetPhoto, Rodney Rumford

Mr. TweetPhoto, Rodney Rumford

It was a great day

It was a great day

If you’re reading this, we want to connect with you. Leave a comment on this blog or on one of the articles on our website. Click on any of the social media links on our homepage to follow or join us.

Posted in Social Media.

By Catherine
February 24, 2010

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Working World Hits the Niche Conference

With Carl Landau, the event organizer, in his baseball uniform — the theme of the conference

With Carl Landau, the event organizer, in his baseball uniform — the theme of the conference

Greetings from Phoenix! Sales Manager Eric and Publisher Catherine Rhodes are at the Niche Magazine Conference in Phoenix, learning great new ways to make Working World better.

Posted in Field Trip.

By Catherine
February 2, 2010

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New Website Marching Forward

This afternoon will be spent going through the “IA Deck” which is a packet of “wireframes” for our new Working World website, set to launch in June.  Each wireframe is an illustration of a page of the site, so we can get a visual on, “if I click here it goes here.” The new site will be much more Bing-like where not only jobs will be returned but also relevant articles and career training. It’s very exciting.

Posted in Website.

By Catherine
January 26, 2010

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iPhone App for Working World?

Today Dustin and I met with Dana, our website project manager, and a guy who does iPhone apps to see if it makes sense for Working World to have one. IPhone apps run the gamut from gimmicky one-offs to those that become so essential they replace the original, like my friend who now reads the LA Times on his phone instead of taking the paper. We need time to incubate the idea. Dustin suggested a Working World newsrack finder app — “Newsrack within 200 feet” — and the phone beeps louder and faster as you get warm. Or should the app feature job listings? Or content? The technology is fun, as long as we heed an old piece of wisdom: just because you can do it doesn’t mean you should.

Posted in Website.

By Catherine
January 20, 2010

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Two ‘Big Rocks’ for the Company in 2010

Fill it wisely

Fill it wisely

Every year we publish 12 issues of Working Nurse, 17 issues of Working World, 2 issues of Career Training, two websites and host two job fairs, which is why I get behind on new posts for this blog. (My last entry was Sept. 28, 2009.) I’m now trying to move blog updates into the “priority” column, from the “when I get around to it” slot they’ve had for the past few months.

I have two “Big Rocks” that I’m working on now. A big rock is a high priority. In time management theory, imagine an empty pickle jar, and next to it piles of sand, pebbles, some medium-sized stones and a couple of big rocks. If you want to get them all in, what goes first? Most people fill their day with sand and pebbles to the point there’s no space for the rocks. They look busy but they’re not making progress towards their essential goals.

The idea is to identify the big rocks, then put them in first. The little stuff will take care of itself.

So what are the big rocks for the company? Re-energizing our April Job Fair and re-launching the Working World website in June. Oh, and keeping up this blog.

Posted in Uncategorized.

By Catherine
January 20, 2010

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The Eames Chair

When staffers come to my office they are invited to sit on one of my red Eames chairs. These are some of my favorite things. Charles and Ray Eames, a married couple, were designers famous for their molded plymood chairs. From a blog dedicated to their work:

During World War II, the Eameses and a group of inventive collaborators designed leg splints, aircraft parts, and stretchers made of molded plywood for the federal government and the local aviation industry. Shortly afterward, the Eameses used the expertise to create their first commercially produced, molded-plywood furniture.

The chair is so low it feels like you're at the kid's table

The chair is so low it feels like you're at the kid's table

Posted in design.

By Catherine
September 28, 2009

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